Knowing who you are at your core is the single most potent factor that sets you aside in business.

If you have a definite and clear idea of who you are you will know what your strengths are and channel and hone them accordingly. You will know what your weakness is and hand those aspects of your business over or simply dive head first into learning what it is you need to know. Your decisions and negotiations will be authentic and sleekly aligned with your bigger picture. No detail will be left to chance. No set of skills or raw talent or business savvy will give you the long term benefits that knowing yourself will give you.