How do I decide on a business? How do I choose one that will be worth it in the long run?

My best advice? Be honest with yourself. C. S. Lewis said: “There is nothing progressive about being pig headed and refusing to admit a mistake.”

Your career, and your potential business, is ultimately your responsibility. We tend to blame others if things don’t work out. By being honest with yourself you will experience a deep awareness of important things that come into question when starting or buying a business.

Firstly, understand who you are! What do you want? How long do you want it? Where must it take you? What is your life’s vision?

Bad decisions are often made when the answers to these questions are vague or simply not there. You need to understand the role this business will play in the bigger picture.

If you know that you know this business is going to be part of your life for a long time, you will be much more careful and methodical about it. Choosing a partner in marriage takes much more evaluation than a domestic worker or driver. Why? Because the stakes are much higher.

Choosing your love, and loving your choice is a different way of putting it. Once there is a level of commitment you will spear head through adversity when it strikes! (When, not if!) There will be times when the business will give you nothing back for all your effort and energy. When the business is not giving back, it must still be healthy. Just like children. Therefore chose something that also makes you happy, makes you feel fulfilled and adds value to your life.

Then keep at it. Know that there is a tipping point! By keeping at it the right way, your business will at some point dress itself, feed itself and plan its own day. And you will reap the reward.