Have you ever been caught in a huge wave? Not knowing which way is up or down? All you see is sand and foam. Well, trying to do business, while not knowing where you are in your business is kind of like that. One moment you think I’ve got this and the next your face is in the sand and saltwater is burning in your nostrils.

Our first encounter of talking business is a challenging, but fundamental one. Challenging, because of the need for brute honesty on your side. Fundamental, because of its necessity for your success.

Are you ready? Here we go…

  • What are you doing? (No, really).
  • Why are you doing that?
  • What do you have?
  • What don’t you have?
  • Do you know where you are? (In your business or soon-to-be-business, I mean).

Be 100% honest with yourself. You will never know where to begin, where to aim or where to channel your most valuable energy if you do not know where you are.

If a setback puts you out of business these questions are especially relevant. Remember that even though your business is a separate legal entity, it is an extension of who you are. The way your business breathes and moves is linked to how you move and breathe. If your business is linked to who you are, it can never really die as long as you are alive. It is part of who you are. Answering the above questions is pivotal in understanding how your business is linked to the I Am part of you, as discussed in the I Am series.

When you understand this, you will understand that the real investment in your business is not money: It is you.